Change and innovation with the combination of Strategic Design & Business Psychology.

MSc Organisational and Business Psychology, University of Liverpool

MA Visual Communication, MOME

Brain-based Coach Certificate, NeuroLeadership Institute

I embrace divergent and convergent thinking to design innovative brands, businesses and services based on a human-centred approach. I believe that diversity of talent and curiosity are the engine that powers success. Embracing human interactions and behaviour creates meaningful experiences that have a potential of becoming cultural phenomena. I focus on strategic design and work at the intersection of business, design and psychology.

I work as the Chief Experience Officer at Mirum Agency, a global digital and innovation company, where my main role is to lead creative, design and strategy from a multidisciplinary perspective. I take on the CXO role by combining strategic design disciplines and business psychology to develop ‘experience as strategy’; a red-thread that is carried through business operations for Mirum and our customers. Previously, I have been working as a Creative Director in the advertising industry and have lead cross-functional teams at international agencies.

I am engaged in coaching clients through strategic innovation processes and helping organisations to be the best themselves by developing their organisational culture and behaviour through a goal driven, solution focused and collaborative way of working.
I study and research MSc Organisational and Business Psychology at the University of Liverpool to acquire an in-depth knowledge of behavioural aspects of organisational design. In my view, behavioural economics and the study of cognitive and social psychology hold a crucial role in understanding people and developing thriving businesses. 

I also trained brain-based coaching skills at the NeuroLeadership Group, an international organisation famous for its neuroscience-based methodology. I use brain-based coaching tools in developing my teams and client relationships alike, and I believe this facilitates a positive change in how we approach design. I am a natural presenter and speaker, engaged in exploring design education as well as conducting academic research about organisation design, leadership and innovation.

What excites me the most: strategic design process, organisation design, design thinking, complexity leadership, team productivity, innovation design, business psychology, designing for strategic resilience

See below my writings about innovation, organisational behaviour and design thinking.

Besides being a strategic designer, I am an award winning fashion and fine art photographer, and I have been collaborating with several international art galleries and prestigious magazines. I hold an MA in Visual Communications from Moholy-Nagy University of Art and Design Budapest.

Elle Magazine

Elle Magazine



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