What causes innovation initiatives to fail?

The answer is many-fold: some point to stakeholders, some to market and customers, — technological and financial matters can also be named as the culprit when things go wrong.

Innovation is indispensable to achieve long-term success in today’s competitive world. As Rita McGrath once said, “innovation is not optional” (2016). The million dollar question is: how to design innovations that succeed? Maybe it is time to take a different, more holistic approach to designing innovations.