Designing for change and innovation with the combination of design, business and psychology.
MSc Organisational and Business Psychology, University of Liverpool
MA Visual Communication, MOME
Brain-based Coach Certificate, NeuroLeadership Institute
PhD Candidate, research on business scaling mindsets and characteristics studying Nordic Unicorn startups’ founders and founding teams. MOME, Moholy-Nagy University of Art and Design Budapest in collaboration with Aalto University Finland.
MSc Organisational and Business Psychology, University of Liverpool (Faculty of Health and Life Sciences, School of Psychology)
MA Visual Communication,
MOME Moholy-Nagy University of Art and Design Budapest
Brain-based Coach Certificate, NeuroLeadership Institute
Background in strategy consulting, design leadership, and business psychology
I am a strategist and organisational psychologist with a creative and business leadership background. My previous duties include holding the Chief Experience Officer (CXO) position and being part of the leadership team at Wunderman Thompson Finland - a global digital and innovation company. I have also been working both as a Creative Director and Strategy Director in the advertising and digital innovation industry and have led cross-functional teams at international agencies. I'm experienced in designing and leading strategy, and have worked with renowned global brands such as Finnair, Fiskars and Nokia Phones. I work at the intersection of business, psychology and design to develop innovative organisations, brands and businesses based on a human-centred approach.
I am awarded the degree of MSc Organisational and Business Psychology from the University of Liverpool and hold an in-depth knowledge of behavioural aspects of organisational design, individual and team performance, and leadership. I am also a certified coach and trained brain-based coaching skills at the NeuroLeadership Group, an international organisation famous for its neuroscience-based methodology.
I founded Helsinki Mind believing that even the best leaders and teams can develop themselves further, starting with their minds as their most powerful resource. Helsinki Mind connects strategic thinking with the practice of psychology to elevate the performance of leaders and their organisations. The sweet spot is at the intersection of strategy and psychology with a business-driven and evidence-based approach.
Research and lecturing practice
My focus is to combine business practices and creative thinking skills with the discipline of psychology and neuroscience to design development approaches based on the specific needs of organisations and individuals. I research the assessment and development of mindsets and personal transversal competencies.
I believe that creativity is the heart of growth, and I tend to challenge the ways we lead and shape creativity to differentiate and drive business results. Moholy-Nagy University of Art and Design is one of the first art and design universities in Europe to launch a business design course to support the development of the students' business skills. As a consultant, I'm part of the founding team of this course as well as the faculty teaching business design practices.
Memberships:
MPT - Hungarian Psychological Association (Magyar Pszichológiai Társaság)
Hungarian Organization Development Society (Szervezetfejlesztők Magyarországi Társasága)
My focus areas in supporting organisations and individuals: leadership development and training, organisation development and change leadership, strategic design process, team productivity, strength-based individual and team development, innovation design, organisational learning and development programs, organisational and individual resilience, performance coaching at individual, team and organisational levels
Interview in Kauppelehti Optio, May 2020
“On The People’s Side” - Interview (in Finnish) about starting Helsinki Mind
Besides being a psychologist and brand strategist, I am an award-winning fashion and fine art photographer (not currently active) and I have been collaborating with several international art galleries and prestigious magazines. I also hold an MA in Visual Communications from Moholy-Nagy University of Art and Design Budapest.
Elle Magazine
