Lili Ermezei

Designing for change and innovation with the combination of design, business and psychology.


MSc Organisational and Business Psychology, University of Liverpool

MA Visual Communication, MOME

Brain-based Coach Certificate, NeuroLeadership Institute

Skype Project

Skype Project

Photographic experiment by changing the relation between the model and the photographer

My aim is to create a body of work in a way that I am not present at the photo shoot and there is only a virtual connection between me and the model. I instruct the model through Skype. The idea is to demonstrate and confront intimacy to impersonality.  I take the photos in an impersonal, sterile, white space and the model will be naked.

This experiment enables me to explore how I can work together with a model who I have not met in person and how we can overcome the lack of physical connection. Although we don’t enter each others’ intimate sphere, my aim is to create a situation for the model where intimacy plays an important role.

It’s important for me to understand how the models feel about their own femininity, and how their body and self-image would change during the photo shoot, compared with that of the usual fashion photo shoots.

This conceptual photo series is an an experiment to explore intimacy in an impersonal world, and re-explore femininity through an unusual relation between the model and the photographer.

This project has gained international recognition; exhibited in New York, London, Paris, Budapest and Helsinki, can be found in both private and public collections.

Minna Parikka

Minna Parikka